The family institution in Russia undergoes a crisis following big amount of divorces, social orphanage, domestic violence, reluctance of young people to get married and have a family, ignoring the risks in reproductive health. All of these lead to deteriorating of the demographic situation in the country. We embrace the idea that the main method to overcome the crisis is to provide comprehensive support for a family-based way of life, to create the certain image of a family in the Russian society when there are both parents and three and more children as a social norm.